Privacy Policy
Last Updated: January 2026
Cleft Sig Limited ("we," "us," "our," or "Company") operates the cleftsig.co.uk website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site.
Please read this Privacy Policy carefully. By accessing and using cleftsig.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We collect information about you in various ways. The information we may gather includes:
- Personal Data: When you voluntarily submit information through contact forms or newsletter signups, we collect your name, email address, and any other details you provide.
- Technical Data: We automatically collect your IP address, browser type, operating system, referring URLs, pages visited, and the time/date of your activity.
- Cookie Data: As detailed in our Cookie Policy below, we use cookies and similar tracking technologies to enhance your experience.
- Usage Data: We monitor how you interact with our Site, including clicks, search queries, and content preferences to understand user behaviour and improve our services.
How We Use Information
We use the information we collect for the following purposes:
- Analytics: To analyse user behaviour, measure Site traffic, and generate insights about our audience.
- Affiliate Tracking: To track referrals to casino partners and process affiliate commissions accurately.
- Site Improvement: To enhance user experience, fix technical issues, and develop new features.
- Communication: To respond to your inquiries and send you requested information.
- Marketing: To send promotional content and updates (only with your consent where required).
- Legal Compliance: To comply with applicable laws, regulations, and legal obligations.
Cookie Policy
Our Site uses cookies and similar tracking technologies to improve your browsing experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for Site functionality and security.
- Analytical Cookies: Enable us to understand how visitors use our Site (e.g., Google Analytics).
- Affiliate/Tracking Cookies: Allow us to track referrals to casino partners and measure campaign performance.
- Marketing Cookies: Used for targeted advertising and remarketing purposes.
Opt-Out Options: You can control cookies through your browser settings and opt out of non-essential cookies. You may also manage tracking preferences through industry opt-out tools such as the Digital Advertising Alliance (DAA) or the Network Advertising Initiative (NAI).
Third-Party Links
Our Site contains links to casino websites, gambling operators, and other affiliate partners. We are not responsible for the privacy practices, content, or security of these third-party websites. Each casino and affiliate partner maintains their own privacy policy and terms of service. We strongly recommend reviewing their privacy policies before providing any personal information or creating accounts.
Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under UK data protection law (primarily the UK General Data Protection Regulation and the Data Protection Act 2018), you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your data (subject to certain exceptions).
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to certain types of processing, including marketing communications.
- Rights Related to Automated Decision-Making: You have rights regarding decisions made solely by automated means.
To exercise any of these rights, contact us using the information provided in the Contact Us section below.
If you believe we have breached your data protection rights, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:
- Contact information is retained for as long as you remain subscribed to our communications.
- Analytics and usage data are typically retained for up to 24 months.
- Affiliate tracking data is retained for the duration necessary to process commissions, typically up to 90 days following the referral.
- Data required for legal, regulatory, or accounting purposes is retained as mandated by applicable law.
You may request deletion of your personal data at any time, subject to legal obligations requiring its retention.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please contact us:
Email: [email protected]
We will respond to all legitimate requests within 30 days of receipt. For data subject access requests, we may require verification of your identity to protect your privacy.